Café Roya is an expression of owner Roya’s passion for gourmet food, good health and bringing romance to everyday life, and it was important for the branding to reflect her vision. The logo for this upscale sandwich shop is refined and elegant, with a distinctive black and gold colour scheme. There is a simplified version of the logo, as well as circular design that incorporates the tagline “food. heath. romance.” The project also included a website, cafe signage, labeling and stationery. Visit Cafe Roya in Waterloo, or check out their new website at caferoya.ca