While Elmira Door and Trim Limited is a new adventure for Mike Woroch, this industry is definitely not. Mike grew up surrounded by doors and trim and the people who install them. He has a clear vision for his new his business and how he wants it branded. Distinctive, but not complex, versatile for a wide range of uses, preferably autumn colours and, above all, a timeless design that will grow with the business. The amber and dark brown design incorporates simple graphic elements that suggest a door, casing, baseboard, and mitred edges. It is complex enough to be interesting and designed to look good online, vehicles, store front, point-of purchase and on wearables.
The website showcase the various products stocked in their store in Elmira, as well as the almost endless range of products available from their leading industry suppliers. While it is a relatively large website, it is clear, intuitively organized and easy to navigate.