Imagine Ceremonies A brand new business means starting with a clean slate. Humanist Officiant Karis Burkowski had a clear vision for Imagine Ceremonies, with a good understanding of her audience and the type of services they want: life is a journey to be celebrated your own way. She also came with open mind around the design and messaging that would ultimately reflect her style and achieve her objectives, leaving lots of room for collaboration and sharing of ideas. Karis creates unique, customized ceremonies that are an alternative to traditional, religious weddings, funerals, baby-naming and other events in life's journey. The labyrinth was an ideal symbol for the brand identity, both in the logo and as a "watermark" in various layouts. The tagline "Imagine Your Journey Your Way" establishes a central theme for the messaging. The website features colourful images of lively events that depict celebrations of all kinds. Check out the full website at imagineceremonies.ca