J.O.E.
(Jobs. Opportunities. Enterprise.)

BRAND IDENTITY
​WEBSITE
SIGNAGE
​PROMOTIONAL MATERIALS

​​J.O.E. (Jobs. Opportunities. Enterprise.) is a not-for-profit organization focused on innovative, community-based employment and job-training for adults with developmental disabilities. As the organization grew, they felt it was time to get serous about their brand identity. They wanted a logo that reflects their friendly, inclusive, funky, innovative personality. The logo consists of the J.O.E. acronym, the ‘O’ being a stylized coffee cup containing the full company name. For continuity, we retained their orange colour scheme, but chose a stronger tone and married it with a rich, espresso brown. Rounded graphic elements reference the logo as brand markers throughout various layouts, helping create a strong, distinctive brand identity. In addition to the new branding, the project included a website, brochure, stationery, and Facebook graphics. Visit the J.O.E. coffee nooks at the Guelph Public Library and Guelph Medical Place, or check out their website at jobsopportunitiesenterprise.org