A strong online presence should be a key component of your marketing strategy. You need a website that works for your business: engages your audience, generates leads, brings in customers and results in sales. It has to be easy to find, easy to navigate and contain the information your audience is looking for. And it needs reflect your brand identity and overall marketing communications plan. Expertly-designed social media graphics tie it all together.
Redesigned Website for McGill Photography Over four very successful years in business and it was time for a new website to showcase an exceptional and expanded portfolio. The new site is clean, simple and easy to navigate with an enhanced mobile experience. A gallery features high quality images and provides a sampling of Cam's work in key categories: industrial, architectural, lifestyle and corporate. And personal gallery page gives a glimpse into what Cam likes to shoot on his days off. Commercial photography doesn't get any better than this and there is nobody more competent and pleasant to work with.
Backyard Theatre's New Production I designed the website and promotional materials for the new production coming this Fall from the Backyard Theatre – "The Other Side of the River", written and directed by Kathleen Cleyland Moyer.
Zimmer Dentistry Website Redesign Zimmer Dentistry just moved to a larger, brighter, more comfortable and convenient clinic in New Hamburg. Their new website introduces the new space and it's an expanded staff by incorporating new banner images, staff pictures and a gallery by McGill Photography. The site is clean, modern and easy to navigate. Key information is placed where the reader expects it and well-placed buttons make navigation easier. The overall design builds on the brand identity I created in 2012 and makes it stronger. In addition to an enhanced desktop experience, this new site has a better mobile version.
Le Tour de Spice Website Café Roya is an expression of owner Roya's passion for gourmet food, good health and bringing romance to everyday life. It is crucial that the branding and website reflects her vision. The interior of the café inspired the design of the website, which is refined and elegant with a distinctive black and gold colour scheme. Even the barn board accents from the café appear as background in the website. Café Roya is a very visual experience so it was important to present both the food and the café interior with exceptional photography. Cam of McGill Photography captured it beautifully.
Le Tour de Spice Website Le Tour de Spice offers a unique line of promotional spice products, as well as a spice subscription program. A strong online presence is important to any business, but especially in their case, where it acts as their storefront, presenting their various products and related services. It includes such features as a resource for recipes and spice information, guidelines for custom imprinting their products, videos and an online store for buying spice refills. The design closely follows their brand identity and establishes a strong online presence.
Online Finance Academy Website Online Finance Academy provides trading courses and custom financial markets training to institutions and retail traders globally. OFA's old website was visually outdated, did not perform well on mobile devices, and messaging was inconsistent and disorganized. It was time for a whole new website and also a brand refresh. I started by refining the existing logo and applying a more distinguished colour scheme that better reflects the elite training they provide. The website design is clean and crisp, with a fresh expression of the OFA brand identity. The content is simplified and reorganized, with only four main pages, for a more streamlined experience for visitors. An online store allows users to purchase basic courses or apply for the premium courses.
Live in Prevention Website Live in Prevention's mission to reduce the body's burden by providing what it needs to fight the onslaught of daily assaults – chemical, environmental, bacterial/viral, mental and emotional. Using their new logo by Sincerely CJ Creative as a starting point, I designed a website that projects a feeling of serenity and well-being. The soft colour scheme and graphic elements, inspired by the logo, work together to establish a distinctive and memorable brand identity. Banner images show a diverse range of women, Live in Prevention's target audience. The website layout is simple and easy to navigate, and includes a Blog, as well as a Resource page with links to a variety of relevant online resources.
Anthropology Ink Branding and Website Anthropology Ink takes the pain and procrastination out of creating and writing marketing content. As a trained Social Anthropologist, Niki Wright incorporates a unique perspective into marketing messaging – tapping into the underlying behaviours that trigger customers or employees to engage with a brand or service. Clients use her services to help build more value in marketing campaigns and employee experience programs such as marketing collateral, website copy, industry reports and recognition programs. Niki needed a distinctive, memorable brand identity that gets the attention of her professional audience. The website layout is clean and sleek with messaging that clearly identifies the benefits and solutions Anthropology Ink can bring to an organization.
Tricity South Pest & Wildlife Control When Tricity Pest Control expanded into wildlife control with a new division called Tricity South Pest & Wildlife Control, they wanted a unique logo and a separate website, but wanted to build on their reputation and name recognition. Building on the established brand identity, I modified the Tricity logo and applied the familiar messaging, graphic elements, colour scheme and layout to the website. Newly introduced wildlife removal services are featured with bold banner images, expanded content and updated SEO.
Butter Tarts to Die For – a Sweet Project! Dee's Bakery in Cambridge is literally famous for their award winning butter tarts. The tarts are handcrafted the old fashioned way, right in Dee's bakery. Having grown up with my Mom's wonderful homemade tarts, I was thrilled to land this sweet gig – creating a new brand identity and a new website! The cheerful design and pink and grey colour scheme is inspired by the bakery itself, housed in a 1867 building in West Galt. The mouthwatering photography is by Cam McGill. It's worth the drive to Cambridge, but if it's not convenient, you can order the tarts online – Dee ships across North America.
St. Marys Home Hardware Websites It's not often that I have the opportunity to work with family! My sister's family owns both the Hardware Store and Home Building Centre in St. Marys, Ontario and they asked me to help them building stronger online presence for their business. While Home Hardware Limited provides a comprehensive corporate website with online shopping, each individual store is unique, reflecting the focus of its owners and the needs of the community it serves. So having their own website for each of their stores helps them promote the range of products and services they provide and reach the markets that they are targeting. A landing page (stmaryshomehardware.com) introduces the two stores. Visitors select either the Hardware Store (samshomehardware.com) or the Home Centre (stmaryshomebuildingcentre.com). The overall design follows Home Hardware Ltd. branding, but with a fresh interpretation that makes these websites distinctive. A clean simple layout makes for easy navigation for both the desktop and mobile versions of the websites.
DukeCarroll Consulting Website DukeCarrol Consulting is a Waterloo-based consulting firm with a focus on marketing strategy for community and healthcare organizations. Their existing website did not project the right style and was confusing to navigate. Their new site takes a more business-like approach, with clear, bold messaging and a clean, refined design. Content was simplified so that the really important information stands out and is easy to follow. DukeCarroll's logo was already in place, but the design of the new site enhances the brand identity by integrating a range of graphic elements that reflect elements of the logo.
Bayview Restaurant Website This new Italian American restaurant in Bronx, NY wanted a logo that exuded a homey warmth and comfort. The hand-painted, exterior sign was already in place, so it became the starting point for the branding, as well as the overall style of the website. The intuitive layout makes it easy for customers to find at the information they need quickly – menu, location and how to make a reservation. Appetizing banner images are cost-effective stock photography, but perfect reflect the cuisine and menu. View the full website atbayviewrestaurant.net
Lauren Youmans Website Artist Lauren Youmans' website has three objectives: introduce Lauren; showcase Lauren's art; direct people to the buying website, Society6; and provide information on commissioned art. In addition to the Gallery, Lauren's art is also featured in the banners. Linked buttons make it easy to follow Lauren on social media. View the full website at laurenyoumans.com
Roes-Zehr Electric Website This newly launched electrical contracting business needed a site that projects professionalism and invites trust, with a clear, simple message: "Done Right, On Time." The content is straight forward and easy to read and navigate, with strong visuals and graphic elements that help establish a distinctive style for their new brand identity. With the majority of internet traffic now from hand held devices, it's important to have a responsive site that performs equally well on desktop and mobile.
Harwood Investment Products Website Harwood Investment Strategies wanted a fresh new website that reflected the evolution of their business. The site introduces a new partner and an associate, while paying tribute to their late founder, Ed Harwood. With the ongoing transition from desktop to mobile online activity, it was important that the new website had a simple, responsive design that provides optimal results on any platform. The design of the site is consistent with the Harwood branding used across platforms.
Museum of Moments Branding and Website This was a fun branding and website project for a very unique business. Museum of Moments captures and preserves client meaningful experiences into a story – in a printed book or digital format. Anthropologist/owner Niki Wright believes that "every life is a museum, filled with moments. Collectively, these moments form a story that is valuable and worth sharing and remembering." Museum of Moments helps you put your history on paper.
Anita's Skin Care Spa Branding and Website Anita's Skin Care Spa in Waterloo needed a new, mobile-friendly website that more effectively promotes their spa and premium services, while integrating online appointment booking and gift card purchases. The responsive design is clean and elegant and, with new lifestyle banner images and graphic elements that build on their existing branding. Spa and staff photography by McGill Photography completes the upgraded presentation Anita was looking for.
Martin's Tree Service Website After creating Martin's Tree Service's website in 2014, it was time to upgradea fresh new look and a site that was more mobile friendly. Martin's Tree Service prides itself on providing above average service using the latest expertise and technology and they want their website to project their progressive image. The site is clean and organized for easy navigation and simple presentation of services on any device. New banner images make the site more interesting and a redesigned Home page Twitter feed keeps the site current.
Integrity Painting Website Redesign To support their goal of establishing a stronger presence in Waterloo Region, this premium trade painter was looking for a website upgrade that included a better mobile experience. The new site continues with Integrity's established branding, but incorporates a simplified, responsive theme that looks great on a phone or tablet, as well as desktop. The stronger messaging builds on the theme of "integrity" and how it guides the company in every aspect of their work. SEO was also enhanced.
Marketing Magic Website Marketing Magic works with high-tech and services-based companies to take the mystery out of marketing, helping them discover the mastery and the magic. Their primary focus is on marketing communication plans and programs, as well as seminars and workshops. I gave their website a fresh, new look with a responsive design that performs well on both desktop and mobile devices. The "lightbulb" is a key element of their branding and is featured in the new banner images and throughout the site. The user-friendly Weebly platform makes it easy for the client to make updates and edits on their own. View the full website at marketingmagic.ca
Straight Edge Dent Repair Website Straight Edge Dent Repair is a leader in the fine art of Paintless Dent Repair and wanted a more dynamic website that reflects their leading edge service. The redesigned site has a clean, mobile friendly layout, with stronger banners and coordinating graphic elements that build on their existing branding. The new, responsive design is easy to navigate on desktop or mobile, with buttons that make it easy to contact Straight Edge or follow them on Facebook. View the full website at straightedgedentrepair.com
Marine Terrace Website I redesigned this website for the co-op association at Marine Terrace, our winter home in Pompano Beach, FL. The design reflects the colour scheme and detailing of the mid-century building and images of the property and beach neighbourhood appear in the banners. The site includes public information, as well as password-protected owner resources. The Marine Terrace logo incorporates the decorative sailboat detail that appears on each unit in the building, as well as the dolphin graphic featured on the elevator tower. These elements reappear in a variety graphics throughout the site, creating interest and continuity. View the full website at marineterracepompano.com
Devonshire Designs Website Devonshire Designs is a full service landscaping design and construction firm with a well established reputation for their unique and creative style, as well as their premium quality work. Their existing website once performed well, but was outdated. They wanted the new site to reflect their customer focused approach and showcase their broad portfolio. Their existing logo was refined and graphic elements introduced to enhance their branding.
Feeney Design Build Website Feeney Design Build in Mitchell builds premium custom homes and prides themselves on a level of quality construction and standard amenities that is far above the norm. They work hard to ensure that clients' desires and expectations are met and exceeded. So it was important that their new website communicated these messages and looked the part. The design is clean and refined and enhances their existing branding.
Acorn Landscaping & Snow Removal Website Acorn Lawncare & Snow Removal is a local, service oriented firm that reaches out to commercial and industrial clients. It was important that the design and content of their new website impresses the professional clients they target, A clean design with strong visuals supports a clear presentation of the range of outdoor maintenance services they provide throughout the year.
Murray Leis Construction Website After creating Murray Leis Construction's first website in 2013, it was time for a refresh. The content was updated and new portfolio pictures added, but the most noticeable change is the new, full screen format and full width banner images. The new design is more engaging and current, and there is a much improved mobile version, which is important for Google ranking and also for the approximately 50% who use smart phones and tablets for their web searches. Check out the full website at
Wrightcraft Website Wrightcraft has experienced a lot changes since I designed their first website for Ben Wright in 2012. They have established themselves as a premium quality builder with a keen sensitivity to design. The growing business now has an impressive portfolio. Ben passed away in 2016, leaving a legacy of creativity, craftsmanship and passion. The Wrightcraft Team continues that tradition through their fine work and their service and consideration for clients. The simplicity of Wrightcraft's branding is reflected in the clean, uncluttered design of the new website. There are stronger visuals, an expanded portfolio and enhanced social media links. The new mobile version ensures a great experience for smart phone and tablet users.
Cambridge Custom Chrome Website Cambridge Custom Chrome's existing website was unattractive and uninspiring and it did not effectively present their specialized business. Furthermore, they were dissatisfied with the service from their provider. They asked me to create an improved site that could be very easily supported. The new Weebly site features strong images of automotive chrome and a more engaging design that is easy to navigate and to read. Dynamic headlines highlight their business's strengths and I rewrote the copy for better flow. I also redesigned their existing logo, retaining the chrome effect, but using more distinctive and readable type treatment. View the full website at cambridgecustomchrome.com
The Revive Studio Website I just completed a totally new website for The Revive Studio. Having grown out of their first location, they moved to a larger studio in earlier this year. The website reflects their growing business, which now includes studio classes, new home decor products and expanded design services. In addition to showcasing products and services, the website allows customers to sign up for classes online. To compliment the new site, I refreshed their distinctive "key" logo and introduced a new tagline "The Key to Artisan Design." View the full website at therevivestudio.com
Your KW Host Website Your KW Host's Angela Vieth knows Kitchener-Waterloo inside and out. Her rich experience within the Region of Waterloo and her passion for her community gives her the perfect perspective from which to plan custom tours that meet the needs of both corporate and personal guests. As their primary marketing vehicle, the website clearly promotes the business's various host services and the benefits of their customized tours. The site is bright and welcoming, easy to navigate and features strong visuals of Waterloo Region.
River Run Estates Website Prinicpia Development's River Run Estates sits on a prime site between a large urban development and core regional environmental features in the Bridgeport North area of Kitchener. Their website reflects the branding established by their existing logo. The property's unique, natural setting is a strong selling point, so I created the tagline, "Come Home to Nature." Photographs and illustrations of the pristine, vacant building site are featured throughout the website. Key features are highlighted in headings and subtitles so that, even on a quick viewing of the website, the reader gets the overall message.
Jon Witzel Contracting Website As part of a complete brand revitalization, Jon Witzel Contracting needed an all new website to reflect their premium market position and to better present their impressive portfolio. Images of commercial, residential and agricultural projects are featured in banners and showcased in picture galleries. The website design incorporates brand markers that appear in a range of new marketing communications.
Regional Sealants and Waterproofing Website
Building on the brand identity I designed in 2012, the Regional Sealants and Waterproofing website focuses on their strengths of exceptional service and high quality applications. I created the tagline, "The Quality Goes in So the Weather Stays Out", positioning the business while clearly stating their purpose. Clean, refined graphics help to inspire the confidence of the engineers, contractors and facilities managers that they target. A range of on-site photographs display real-life examples of their six key service areas.
Hairizona Website Hairizona is a full service hair salon and spa in Kitchener-Waterloo. I created an entirely new website that is strong on visuals, with a simple layout that's organized and easy to navigate. In addition to the Salon and Spa pages, additional pages were created to promote Hairizona's in-salon product Boutique and their seasonal Specials. Custom-designed buttons add visual interest and aid navigation.
Durant Naturopathic Website I designed this website for Durant Naturopathic Clinic as part of a rebranding of their business. The website design is crisp, clear, light and welcoming and the colour scheme flows from the new logo design. Various graphic elements were created, inspired by their new logo. To portray the goal of optimum health, a wide range of interesting lifestyle images were used, showing healthy, active people in natural environments. The navigation is easy and intuitive.
DWR Drainage Website This new website promotes the DWR Drainage's specialized services for golf course and sports fields The landing page features their three areas of focus, each linked to it's own page. The client provided a range of on-site photographs to explain and illustrate the unique approach to sports field drainage that they have developed. The site targets large commercial contractors and municipalities.