Build Awareness and Recall

SASC (Sexual Assault Support Centre of Waterloo Region)

BRAND IDENTITY
WEBSITE
EDUCATIONAL MATERIALS DISPLAY
EVENTS

To coincide with their 25th Anniversary, the Sexual Assault Support Centre of Waterloo Region engaged me to design their new brand identity. The centre is commonly known by their initials, so SASC is bold and prominent in the new logo. The primary element is the circle, symbolizing a “circle of support.” Bracket elements enclose the design, reflecting on SASC as a place of safety, while visually uniting the acronym with the full name. The brackets’ spiral shape gives the design movement and suggests “moving forward.” The Pantone 2602 is a subtle change and slightly brighter than SASC’s original purple. Redesigned communication materials, stationery, advertising, displays and signage were rolled out. The layouts repeat the circular elements and brackets for emphasis and added interest. Visit sascwr.org to learn more.

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