A few things to think about.

It starts here.
    What are the reasons that you want to replace your current website? What are its weaknesses and strengths?
    What are the primary goals / objectives for your new website?
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    What region and target market will your new website cover?
    Describe your primary audience.
    Is there a specific demographic that you target?
    Do you have an existing brand identity/logo as a jumping off point for the design?
    Max file size: 20MB
    Is there an overall style, feel and colour scheme you envision?
    Are there competitive or other desirable websites that you like or find pleasing or effective? Please list URL.
    What is the primary message or statement regarding your services and strengths? 
    What differentiates you from other businesses like yours? What makes you better?
    How do you see your business positioned in the marketplace?
    Will you be providing a draft of the basic content? Do you need help with writing?
    Do you have existing product/service and staff photos, or will you need new photography?
    Do you use social media? What platforms?
    Are there associations or other websites that you wish to link your website to?​
    What differentiates you from your competition?
    Do you have preferences for a colour scheme?
    Will a tagline frequently used with the logo?
    What are the pages do you envision for your website?
     Is there anything else you would like me to know about your organization?
    What is your time frame for launching your new website?
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