Whitmore Electric Ltd, located on Salt Spring Island in British Columbia and established in 2017, was ready for a brand identity consistent with their position as one of the primary electrical service providers on the island. The logo reflects the natural environment of Salt Spring, incorporating graphic elements representing water, trees, mountain and sky. In addition to their brand identity, I created their website, stationery, truck graphics and wearables. Visit whitmoreelectric.com to learn more.