just wrapped up...
Here are a few recent projects. To see more, please check out my portfolio.
SBR Triathlon Launch
This new business targets beginner or are a middle-of-the-pack triathletes. Coach Brian Scott helps clients reach their goals in the most effective and fun way possible. The branding, with its bold design, bright colours and familiar rings, reflects Brian's mission as the trainer. The name SBR stands for Swim, Bike and Run so I designed graphic elements that represent the theme and help build a strong, memorable brand identity. Dynamic stock photographs add visual interest to the website, Facebook page and flyer. Brian has been a good friend for over 30 years, so it was great to work with him on his latest adventure. Visit SBRtriathlon.ca to find out more.
Caron Family Law Branding and Website
After a number of years in partnership, Heather Caron, an experience family lawyer, has set up a practice of her own. Heather sees her role as helping guide clients through the complex world of family law, supporting them on their journey, so they can move on with their life. It is important that her branding project a high level of professionalism, but also her creative and passionate approach to family law. The look and feel has to be welcoming and not intimidating. Distinctive brand markers, such as the double 'C' and angular elements, create a memorable brand identity. The website is welcoming, inviting and easy to navigate, with photography that depicts people in a range of family settings. The project also included stationery, thank you cards and office signage. Visit caronfamilylaw.ca to see the full website and to learn more.
Feversham Manufacturing Re-Branding
Faversham Manufacturing is a leading manufacturer of agricultural and custom conveyor systems, but their brand identity did not reflect the quality and innovation associated with their product. The new branding includes a completely new logo in a fresh, new colour scheme, as well as coordinating brand markers. These graphic elements work together to create a more complete brand identity that better reflects the company's aspirations. I created an all-new website, as well as a series of flyers, one for each of their target markets. Find out more at fevershammfg.ca
ChocoCarré Custom-Wrapped Chocolate Launch
ChocoCarré is a line of chocolates offered with custom printed wrappers. "Carré" is French for "square", which is the shape of these premium chocolates. The wrappers can be printed with a customers' logo or message in full colour. This feature inspired the tagline, "chocolate says it best." The product is suited to a wide variety of business and personal opportunities, from promotions and trade shows to wedding favours. The website copy is written around the theme "Premium Chocolate Wrapped in Possibilities", reflecting the wide range of opportunities for this customized product. Photographs of a variety of sample wrappers are featured. The majority of sales will be online, so the website includes a store where orders are placed and customers' custom wrapper artwork can be uploaded. Visit chococarre.com to find out more.
Jon Witzel Contracting Brand Revitalization
When a logo is established and recognized, it's brand equity is valuable to the business it represents. A total redesign my be ill-advised. That doesn't mean there are not opportunities to revitalize and build on it's strengths. This was the case with Jon Witzel Contracting. The business was founded in 2008 and its reputation as a premium builder was associated with its logo. However, it's overall branding did not live up to that reputation. By refining the existing logo elements and type treatment, we were able to invest in its strengths and then build a much stronger brand identity around it's foundation. New stationery, ads and a website were created, all incorporating consistent messaging and brand markers, projecting an image that one that reflects the respected builder Jon Witzel Contracting has become. See more brand identity design
Agribuff Automotive Website
When Agribuff expanded their machinery detailing business to include cars and smaller trucks, they decided that a completely separate website was needed to reach this newly targeted market. We started with a new landing page where the reader is directed to choose agricultural or automotive services. The design of the new automotive site is consistent with the original, but images are clearly automotive. The Agribuff brand's blue colours are prominent, including a range of blue, premium vehicles that reflects this high end service. In addition to being visually linked, the sites are connected by custom buttons. See agribuff.com
DT Bicycle Repair and Service Branding and Launch Campaign
The primary objective of branding a business is to make it memorable — you want people to think of you when they need your product or service. The unique DT logo is a bold "DT" with a bicycle silhouette riding by, alongside "Bicycle Repair and Service” in a simple but distinctive typeface. The branding is built around the theme “think DT." The key element is a graphic the shape of the bike illustration's wheels, modified to look like a thought bubble— a cyclist thinking of DT. To support the launch of this new business, I created a campaign around the "Think DT" theme, including a series of posters and Facebook meme's, as well as Facebook graphics. Find DT on Facebook