just wrapped up...
Here are a few recent projects. To see more, please check out my portfolio.
Jon Witzel Contracting Brand Revitalization
When a logo is established and recognized, it's brand equity is valuable to the business it represents. A total redesign my be ill-advised. That doesn't mean there are not opportunities to revitalize and build on it's strengths. This was the case with Jon Witzel Contracting. The business was founded in 2008 and its reputation as a premium builder was associated with its logo. However, it's overall branding did not live up to that reputation. By refining the existing logo elements and type treatment, we were able to invest in its strengths and then build a much stronger brand identity around it's foundation. New stationery, ads and a website were created, all incorporating consistent messaging and brand markers, projecting an image that one that reflects the respected builder Jon Witzel Contracting has become. See more brand identity design
Agribuff Automotive Website
When Agribuff expanded their machinery detailing business to include cars and smaller trucks, they decided that a completely separate website was needed to reach this newly targeted market. We started with a new landing page where the reader is directed to choose agricultural or automotive services. The design of the new automotive site is consistent with the original, but images are clearly automotive. The Agribuff brand's blue colours are prominent, including a range of blue, premium vehicles that reflects this high end service. In addition to being visually linked, the sites are connected by custom buttons. See agribuff.com
DT Bicycle Repair and Service Branding and Launch Campaign
The primary objective of branding a business is to make it memorable — you want people to think of you when they need your product or service. The unique DT logo is a bold "DT" with a bicycle silhouette riding by, alongside "Bicycle Repair and Service” in a simple but distinctive typeface. The branding is built around the theme “think DT." The key element is a graphic the shape of the bike illustration's wheels, modified to look like a thought bubble— a cyclist thinking of DT. To support the launch of this new business, I created a campaign around the "Think DT" theme, including a series of posters and Facebook meme's, as well as Facebook graphics. Find DT on Facebook
Superhero 5K Race and Walk
Bob Bender Design is a sponsor and designer of all marketing communications for the 2016 Rotary Superhero 5k Walk and Race in Monroe, Michigan. This project includes a website, Facebook graphics, poster, postcard and registration form for this 4th annual fundraising event. See more event design
Jon Witzel Contracting Website
As part of a complete brand revitalization, Jon Witzel Contracting needed a redesigned website to reflect their premium market position and better present their impressive portfolio of work. Images of commercial, residential and agricultural projects are featured in banners and showcased in picture galleries. The website design incorporates brand markers that appear in a range of new marketing communications. See the site at jonwitzelcontracting.com
Male Allies Branding
Male Allies is a program of the Sexual Assault Support Centre of Waterloo Region. A logo redesign was not part of the centre's brand refresh two years ago, but this year I designed a new logo to complete their new look. The logo uses clear, crisp typefaces and integrates the centre's tagline, "Stand Up... Speak Out!" The word "Allies", along with the tagline, are emphasized with a fluid circular graphic. Repeating this circular element in various layouts reinforces both the message and brand identity. A pop-up banner, poster, pamphlet, directory ad, and business card were produced to incorporate the logo and brand markers to make their messaging more dynamic. Male Allies now has a more recognizable presence with which to effectively educate and communicate its message of standing up and speaking out against sexual violence.
DWR Drainage Website
This new website promotes the DWR Drainage's specialized services for golf course and sports fields The landing page features their three areas of focus, each linked to it's own page. The client provided a range of on-site photographs to explain and illustrate the unique approach to sports field drainage that they have developed. The site targets large commercial contractors and municipalities. See the site at dwrdrainage.com
Golf Without Limits Holiday Season Promotion
Golf Without Limits Indoor Golf Club & Academy in Waterloo offers a realistic, simulated golf course experience, allowing golfers to play all winter long. To boost holiday sales, the club offered a series of special events and promotions. A new, standardized template was designed for posters and Facebook posts. The bold design reflects the club's updated branding, continuing the rollout of their fresh new look. See more promotion projects.
Elite Farm Supply Website
Elite Farm Supply in Listowel sees an opportunity in the low Canadian dollar. The exchange rate provides opportunities for U.S. farmers to save on Canadian-sourced machinery and Elite Farm Supply is positioned to supply them. By handling the entire transaction, including shipping, customs documentation, they make it easy and non-threatening for farmers. Building on existing branding, Elite's U.S. website establishes an online presence to help reach this audience. Projecting a professional, credible image that builds trust was a priority. Concise text and visuals communicate the message clearly and with impact. Check out elitefarmsupply.ca to see the complete website.
The Art Warehouse Brand Identity
The Art Warehouse offers Paint Bar nights as well as private painting events custom designed for group team building or social goals. I designed a logo and brand identity for the Waterloo business, including posters, postcards, gift certificates, business cards and a redesign of their website.. See more brand identity projects.
SASC and WRTA — Providing Safe Space Campaign
In cooperation with the Waterloo Region Taxi Association, the Sexual Assault Support Centre of Waterloo Region has developed an online training program that prepares taxi drivers for the challenging situations they often face. The theme is "Providing Safe Space." To promote and support the program, I designed a series of four posters, an information card and a decal for cabs.The posters depict typical scenerios, and headlines that suggest appropriate responses. See more promotion projects.